![This billboard features a software branding logo, slogan, and graphic elements.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/92bceb162430697.63d585da7f953.png)
Total Service
Total Service is a tried-and-true all-in-one enterprise resource planning software that makes operations more efficient for HVAC, Elevator and Service Organizations. Businesses use our software to project manage, dispatch, track expenses, manage finances, manage field technicians, and keep customers and staff connected.
We delivered a new brand strategy, name, a responsive brand system, brand guidelines, collateral, campaign materials and a new website.
We delivered a new brand strategy, name, a responsive brand system, brand guidelines, collateral, campaign materials and a new website.
![Logo animation showcasing the multiple logo styles for Total Service rebranding.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f6dda7162430697.63e9bab48d4aa.gif)
![This spread of imagery features the brand guidelines of a software brand.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/237299162430697.63d9500a8eabe.png)
![Image contains direction and visual hierarchy of colors and provides digital and print color values.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/799586162430697.63d585da7793a.png)
![This is packaging design of a giftbox for clients and employees with the logo on it.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/956afd162430697.63d585da79872.png)
![This is the stationary design for a software tech brand.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/885e9f162430697.63d9500a9045d.png)
![Business card (front and back) with logo and important information for a software tech brand.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ce03c0162430697.63d9500a8bf58.png)
![A simple gif of the masking visual system for the Total Service's rebrand.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/991932162430697.63e93facbe91a.gif)
![Collateral examples of the photo mask visual identity at play in Total Service's rebranding.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c75af2162430697.63e9b6abdaf73.gif)
![Templated design posters for Total Service's rebranding.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1e4dc3162430697.63e9a8f5a770f.png)
![A selection from the website design explaining the various offers from a software tech brand.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9d05b4162430697.63d585da785f8.png)
![The header image and tagline on a mobile apple phone of a software tech brand.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cc74b1162430697.63d585da7ddd0.png)
Incorporating 3D
Where the impossible shapes illustrate information that is more abstract, the 3D illustrations give us the opportunity to bring real tangible data to life. When real data is needed to be shown, we prefer to use 3D illustrations or 2D illustrations that have depth. It makes the data and information feel much less abstract.
Where the impossible shapes illustrate information that is more abstract, the 3D illustrations give us the opportunity to bring real tangible data to life. When real data is needed to be shown, we prefer to use 3D illustrations or 2D illustrations that have depth. It makes the data and information feel much less abstract.
![3D motion graphic showcasing a few illustrations from the design system made for Total Service.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9f5327162430697.63e9a7ba5491e.gif)
![A bus stop ad with 3D and type laid out for a software tech brand.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ad3a74162430697.63d585da7ec22.png)
![Ad for Total service using typography and 3D illustrated animations.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9726b4162430697.63e9b75ea1cb6.gif)
![3D illustrations of purple colored impossible shapes for a software tech brand.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a805f2162430697.63d9776339f02.png)
![A mockup of an event booth space with graphics supporting a software tech brand.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/428248162430697.63d981dade307.png)
![Instagram posts lined up in a row for a software tech brand's Instagram profile.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fe00f0162430697.63d7d85a454f2.jpg)
![A strip of posters with illustrations and marketing copy for a software tech brand.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d902d7162430697.63d981dae0145.jpg)